I am a sucker for business books, handmade business, to be specific. I own a few and while they are similar in nature, I always take away a few different bits of information from each of them for my shop on Etsy. But Kelly Rand’s book, “Handmade to Sell” was very different from the others.
She gets down and dirty – “real” – about handmade business. No lie. There is no warm and fuzzy “Oh, your creativeness will prevail so don’t give up.” or “Do what you LOVE and money will follow.” Ya Da, Ya Da, Ya Da…. Nope. She’s brutally honest about handmade business.
Here is what she says in chapter Two.
Do you want a hobby or a business? …If you want a successful business but can only dedicate the amount of time and attention you would to a hobby, your business will be less than successful and your self-esteem will tank.
Boy, if that wasn’t Ms. Reality slapping me in the face, I don’t know what is. You mean, my creativity won’t miraculously pay my rent? What a killjoy!
But she goes on to say, “That doesn’t mean you should stop yourself form starting simply because yo don’t have it all figured out at the moment. More than one successful crafter out there has at one time or another admitted, “I don’t know what I’m doing!”" Oh, thank goodness. And she goes on to tell us ‘how’ to figure things out in the book.
Who is Kelly Rand
Kelly Rand was my former editor at Crafting a Green World when I used to write for the site. She was a tough editor who wanted me to explain ‘why’ a particular crafting project or material was ‘green’. I was like, “But, but… don’t everyone know why epoxy glue is bad?” Apparently not. (This is why I wasn’t that surprised at the statement I quoted above. ) Kelly is also a co-founder and executive director of Hello Craft, a director of the Summit of Awesome, and a Crafty Bastard organizer.
As you can see, she’s an accomplished handmade movement aficionado and an expert. So she knows her beads and threads, sorta speak.
Handmade to Sell, the book
This easy-to-read but chock full of insightful facts and tips’ “bible” for handmade seller was an eye opener, especially someone like me who have been selling handmade goodies part-time for close to 5 years.
The book covers everything from:
- What types of business you should set up – Sole Proprietorship? LLC? Inc.? – and what are the pros and cons.
- How to price your work – oh boy, such a thorn for us handmade business owners, isn’t it?
- How to keep records and accounting – what tools are there?
- How much inventory to keep in stock – so we don’t break the bank!
- Copyrights and Trademark – what’s the difference and why are they important.
- Is market research important and how to conduct it? – I think you know the answer to the first question but the second was crucial.
- How to develop a product line. – you think you know your products but you really don’t until you read this book.
- What exactly is branding and how to create it – don’t know what ‘branding’ means? Boy, do you NEED this book!
- Should you wholesale? – Sounds tempting, isn’t it? But it may be or may NOT be for you.
- The craft show Do’s and Don’ts. – What an informative section this was. She covered different types of shows and what to know even before you apply!
The book has a very useful “Resources” section with listings of successful sellers, online marketplaces, craft fairs, brick-and-mortar shops, trade shows, and craft schools. I had NO IDEA there was a craft school!!
I was lucky enough to get her to hangout with me so I can ask some questions so watch the video below. And excuse my haircut. I look like I forgot to brush my hair that day.
Now the Giveaway…
- She was gracious enough to offer a copy for a giveaway so you can read it for yourself. Yay!
- But to sweeten this giveaway a little bit more…..well, actually, a LOT more, I’m going to offer an One-on-One video consultation by ME, on how to open a business on Etsy. Or if you already have a shop, you will receive a shop critique and how to get to the next level. If you remember, I was trained in a pilot program at Etsy last summer so I know a tad bit – ok, a lot more than an average bear (as my friend Anna would say) about managing a handmade business on Etsy.
- Plus, I am going to include ONE $25 gift card from Etsy! I’m so nice. I know.
Now do you see why this is a Über Handmade Giveaway??
The giveaway ends Midnight on May 27th. so enter starting today! There are certain rules so don’t forget to read the Terms and Services inside the Rafflecopter widget.
P.S. If you can’t wait to find out if you won the giveaway and wants to buy the book, you can purchase Handmade to Sell from Amazon. I think I make 2 cents if you buy the book.
a Rafflecopter giveaway
Disclaimer: I was given a copy of the book to review. This post contains affiliate links to Amazon.