With non-stop product drops and new tech launches, it’s really hard for an average person to keep up with beauty trends. So, if you don’t want to read through hundreds of pages of new research and marketplace statistics, here are the top five beauty industry trends that stood out in 2019 on a global level.
You know how you go to a hardware store, pick from thousands of unique wall paint colors and get your perfect shade mixed right in front of you, just for you? Well, you can do that now with your foundation! Many women complain about how they can’t find a shade that fits their face, especially women of color, but those days are over. Companies like L’Oreal are introducing custom-made foundations that use AI to scan your skin and provide you with the exact match for your face. Right now, there are over 72,000 combinations the computer can choose from and once your match is selected, a machine mixes your personalized foundation for you. Pretty neat!
K-beauty is trill going strong with its one-of-a-kind routines, but other Asian countries are also breaking the western market. Today, Japan, in particular, is getting more and more attention when it comes to their beauty products and skincare routines. Japan is a country that has strongly rooted beauty rituals yet uses simple regimens that employ multi-purpose products and foods that support skin health. For all those aforementioned reasons, many people choose to adopt this minimalistic, luxurious yet effective approach to beauty, so J-beauty is really flourishing, especially in 2019.
Effective cosmetic treatments
Individuals who want instant and huge results can still turn to cosmetic treatment. But, unlike before, you don’t have to go under the knife right away if you want to remove some of those stubborn wrinkles or blemishes. Salons that deal in cosmetic beauty are now a one-stop-shop and offer various top-notch treatments from injectables to cosmetic tattooing. All of these treatments are minimally invasive which means you’ll recover quickly and be able to continue with your life looking fresh. These salons also offer professional consultations, so if you have any questions about your skin or your beauty routine, you’ll know where to turn.
Customers today are much more informed and aware of the connection between what we eat and how that affects our external beauty. So, it’s not a surprise that people ask for more transparency when it comes to products, but are also turning to beauty edibles and products that work both internally and externally.
Finally, the beauty industry is united in one thing: reducing pollution! The impact of plastic pollution is huge and now is the right time to be more thoughtful when it comes to packaging and formulation refinement. For instance, Lush, one of the biggest beauty and wellness product manufacturers, is starting the movement of “naked” cosmetics by making everything from soaps to shampoos in solid form so that they can reduce packaging and waste. The brand even opened its first-ever zero packaging store in the UK! Waterless beauty is also taking over. Water is one of the most wasted resources in the beauty industry and there’s a concern that water demand could outstrip the supply. For that reason, giants like L’Oreal and Unilever are pledging to reduce water consumption in the manufacturing process of their products by more than 50% by 2020!
What’s great is that we can see a move in the right direction when it comes to beauty. Consumers crave healthier treatments and products that offer transparency and various wellness benefits, not just beauty benefits. Hopefully, in the next few years, we’ll move even further away from any negative stereotypes of the beauty industry.